Seema Dhawan
Page No.: 544 - 557
Rakhi Dingra & Magre Sunita
Page No.: 2020 - 2026
Ritu Sharma
Page No.: 2027 - 2034
B.P. Singh & Poonam
Page No.: 2035 - 2043
Joshi Hem Chandra & Ghai Guru Datt
Page No.: 2044 - 2053
Mridula Das
Page No.: 2062 - 2077
Pravat Kumar Dhal,
Page No.: 2078 - 2085
S. Pany
Page No.: 2086 - 2097
Ved Prakash
Page No.: 2108 - 2115
Piyali Mishra & Provash Das
Page No.: 2108 - 2115
Atulkumar M. Parmar
Page No.: 2140 - 2145
Sandhya Gihar & Ms. Aruna Sharma
Page No.: 2146 - 2154
Prabhjeet kaur
Page No.: 2174 - 2179
Prabhjeet kaur
Page No.: 2174 - 2181
Mr. Gurav Yogesh Bhaskarrao
Page No.: 2182 - 2185
Ashutosh Mathur
Page No.: 2196 - 2209
The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers now realize that there is a lot of opportunity for them to enter into the rural market. The sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over the years andnow is bigger than the urban market for FMCGs. Globally, the FMCG sector has been successful in selling products to the lower and middle income groups and the same is true in India. Over 70% of sales are made to middle class households today and over 50% of the middle class is in rural India. The sector is excited about burgeoning rural population whose incomes are rising and which is willing to spend on goods designed to improve lifestyle. Also with a near saturation and cut throat competition in urban India, many producers of FMCGs are driven to chalk out bold new strategies for targeting the rural consumers in a big way. But the rural penetration rates are low. This presents a tremendous opportunity for makers of branded products who can convert consumers to buy branded products. Many companies including MNCs and regional players started developing marketing strategies to lure untapped market. While developing the strategies, the marketers need to treat the rural consumers differently from their counterparts in urban because they are economically, socially and psycho-graphically different to each other.This paper covers the attractions for the FMCG marketers to go to the rural, the challenges,the difference between the rural and the urban market and the suitable marketing strategy with the suitable example of companies and their experience in going rural.
Mr. Navandar Rajesh Kedarnath & Deokar Subhash Mahadeo
Page No.: 2216 - 2224
Keywords — Physical design, 28nm technology, NDR, Multicycle path, Congestion
Roshan Ramkrushna Rajas
Page No.: 2225 - 2234
This research paper examines the planned approaches to health and safety performance by a educational institute selected from Bahrain (Name of the institute is kept confidential). To achieve this purpose, specific industry related research, online research, and health and safety surveys were conducted following the gap analysis as helpful tools. In gap analysis of health and safety management system it was found that the selectededucational institute does not have adequate arrangements for emergency evacuation and accident or incident reporting system. Thereafter, the report proposes the institute to establish effective emergency evacuation procedures and communicated to all staffs and trainees through intranet, this low cost media could also use to make available different forms required for reporting of an accident and incidents or occupational diseases.All these measures can ensure a safe working environment that is without injuries or accidents in the institute.
Kishor Keshaorao Wikhe & Arjun Pralhad Ghatule
Page No.: 2240 - 2252
Keywords: Privacy, Security, Theft, Fraud
Khushal Limbraj Mundhe
Page No.: 2253 - 2256
Mr. Sachin J. Sakhare
Recived Date: 2015-02-14 | Accepted Date: 2015-03-29 | Published Date: 2015-04-04
Page No.: 2257 - 2263
A mind map is a innovative and creative thinking tool that can combine text, color, graphic images, lines, and symbols for visual representation. This can not only sort out the logical framework, but also help diversify people's thinking, cultivate people's innovative thinking, make users' thinking more active, and improve their ability to analyze and solve problems. Mind Mapping as a creative process was introduced as a culturally relevant pedagogy aimed at enhancing the teaching and learning experience in an education. Through interactions with Mind Mapping students are very artistic and visual and enjoy group-based activities. Now, the effective use of mind maps can also enhance the user's memory, good interactive students centric learning experiences, improve learning and work efficiency, and solve problems creatively and efficiently. Teachers can better plan their teaching with the help of mind maps, and arrange the content of class time reasonably and effectively.
The present paper focused on Mind Mapping Strategy (MMS) to Promote Student Engagement in Geography Education with prime objectives are (i) To understand the concept of Mind Mapping Strategy (MMS) (ii) To illustrate the Importance of Mind Mapping Strategy (MMS) in the Student Engagement in Geography Education (iii) To discuss the benefits of using mind mapping in daily Teaching-Learning Geography classroom. The Researcher used methodology of the research is a different type involving an interpretative, conversation and study secondary sources, like books, articles, journals, thesis, university news, expert opinion, and websites, etc.